Data Studio, made simple for marketers
Turn raw marketing data into client-ready Data Studio reports
Step-by-step tutorials, a library of ready-made dashboard templates and free planning tools for marketers, freelancers and agencies who report in Data Studio (formerly Looker Studio).
Tutorials
Learn Data Studio step by step
Start with the basics or go straight to the topic you need, from your first connected data source to automated client reporting.
- Getting StartedConnect GA4, Search Console and Google Ads, and build your first report.15 tutorials
- Dashboard DesignLayout, colour, type and navigation for reports people read.14 tutorials
- Data StorytellingTurn charts into decisions: narrative, comparisons and annotation.16 tutorials
- AutomationScheduling, sharing, embedding and scaling client reporting.12 tutorials
- ComparisonsConnectors, reporting platforms and BI tools, side by side.11 tutorials
- AI & Data StudioGemini in Looker Studio, MCP, and AI-assisted analysis — build, explain and interrogate your dashboards with…10 tutorials
- Advanced & BigQueryBigQuery, community visualisations and performance at scale — advanced Looker Studio for large accounts and enterprise…1 tutorial
- Calculated FieldsCASE, REGEXP, date and text functions, custom metrics and parameters. Copy-paste formulas for ROAS, CPA, channel…2 tutorials
- ConnectorsNative and partner connectors for Looker Studio — setup guides for GA4, Search Console, Google Ads,…3 tutorials
- TroubleshootingFix errors, speed up slow reports, and resolve data discrepancies and sampling issues in Looker Studio.1 tutorial
Templates
Start from a free template
262 ready-made dashboards from 10 template creators, covering SEO, PPC, GA4, social, email and ecommerce. Copy one, connect your data and make it your own.
Ebooks
Two books on reports people read and act on
What a report says, and how it looks: the whole method in two practical ebooks, with worked examples, step-by-step builds in Data Studio and before-and-after makeovers.
Ebook · 437 pages
Data Storytelling in Data Studio
Every chart, every comparison and every technique for turning marketing reports into decisions, with seven report makeovers and a 311-metric workbook.
39 € Launch price until 16 Nov, then 49 €
Look inside →
Free ebook · 174 pages
The Marketer’s Guide to Dashboard Design
Build Data Studio reports people actually read: grid, type, colour, a reusable branded theme, cover pages, navigation and mobile, with a full design pass shown before and after.
Free
Get the free ebook →
Latest
New on the blog
- Connectors
5 Ways to Connect HubSpot to Data Studio
My guide to getting HubSpot into Data Studio, updated for 2026: manual exports, Zapier, HubSpot's Google Sheets workflow actions…
- Connectors
5 Ways to Connect Semrush to Data Studio
My guide to the five ways of getting Semrush into Data Studio, updated for 2026: a manual export, the API through Sheets or Python…
- Data Storytelling
10 Things Holding Agency Data Studio Dashboards Back (and the Fix for Each)
Most agency dashboards report the client's KPIs and nothing around them. Ten gaps, grouped by the four questions a client report h…
More on the site
Tools, ebooks and experts
- Free tool Reporting Stack Cost Calculator Price Data Studio with free or paid connectors next to agency platforms and BI tools, for your clients and platforms. Open the calculator →
- Ebooks · one paid, one free Data storytelling and dashboard design Two practical books: what a report says, and how it looks. Worked examples, step-by-step builds and before-and-after makeovers. See the ebooks →
- Experts Find a Data Studio expert Consultants, educators and template creators worth following for client-ready Data Studio reporting. Filter by focus. Meet the experts →
- For template creators Share your template Built a Data Studio template other marketers could use? Submit it to the library. Submit a template →
Who writes this
Hi, I’m Lazarina Stoy
I’ve spent years turning large, messy marketing datasets into clear, decision-ready dashboards, and building the data pipelines that make them scale. I write every tutorial on this site.
I’ve built Data Studio courses for SE Ranking Academy and Traffic Think Tank (a Semrush company), and I train agency and in-house teams on dashboards, data visualisation and data storytelling.
- Speaker at brightonSEO, WTSFest and Pubcon
- Work featured by Moz, SE Ranking and Google’s Data Studio newsletters
- 1:1 coaching on reporting and data storytelling
Questions, requests or a correction?
Ask about a tutorial, suggest a template you’d like to see, or flag something that has changed in Data Studio. Write to team@datastudioformarketers.com.
Template creator? Join the experts directory